Website development is a highly technical process that requires careful attention to detail. There are many factors that can affect the quality of your project and therefore its success.
Here are some of the 5 most common mistakes we see our clients make when it comes to their online presence.
User experience: what goes wrong?
User experience is fundamental to the success of any website. A bad user experience can result in a loss of customers and revenue. There are a number of things that can go wrong with the user experience on a bad website.
A common problem with websites is (lack of) loading speed. Visitors to a website expect pages to load quickly, especially if they are just trying to find a specific piece of information.
According to research by Amazon, an extra second of page loading causes a 7% drop in conversion rate – in other words, if a site takes too long to open, visitors are likely to give up and go elsewhere.
Another recurring problem with bad websites is the poor browsing experience. To convert, a site must be easy to use, with clear and intuitive menus and links. If visitors can’t find what they’re looking for, they’ll go elsewhere again.
SEO: Neglected aspects.
The better your site ranks in search engines, the more likely people are to find it. However, SEO is often neglected by website owners, resulting in poor rankings and a lack of traffic.
There are many factors that affect SEO, such as:
Page load time;
Internal and external links pointing to the site;
Use of keywords;
Relevance of content to target audience;
Semantics and site structure.
The goal of SEO is to create a website that is optimized for search engines so that it ranks highly in search results. This will result in more traffic and more conversions for your business.
Not considering how your site will look on mobile devices
If you’re not considering how your website will look on mobile devices, you’re setting yourself up for failure. That’s because more and more people are using their smartphones and tablets to surf the web.
So what does this mean for your website? It needs to be optimized and provide a great user experience for mobile users, or you risk losing potential customers. Make sure your site is responsive, which means that your layout will adapt to any screen size.
Not having an analytics strategy
Without an analytics strategy, you have no way of knowing what’s working and what’s not on your site. This can lead to many problems in the future, including the complete failure of your site.
There are a number of different things you need to keep track of when you have a website, including:
The number of unique visitors;
The amount of time each visitor spends on your site;
The pages that each visitor views;
By tracking these metrics, you can get a good idea of what’s working and what needs to be improved on your portal.
Hiring a developer without testing first
If you hire a developer without first running specific tests for that job, you’re in for a world of trouble. Without taking the time to understand the different types of developers and what they specialize in, you could easily end up with someone who doesn’t have the skills you need.
Not only that, but you could end up paying a lot more than you need to. By taking the time to research different developers and get an idea of what they charge, you can be sure you’re getting a fair price and the results you expect.
So before you hire the first developer you come across, take a step back and do some research. It can save you a lot of time, money and headaches down the road.
Anyway, these are just some of the problems that occur in website development.
Website development that gets results – Visie can help you
Having a website is essential for any business in today’s digital age. But having a poor website that doesn’t deliver results can be costly and frustrating.
Visie has the expertise to develop professional websites that get results. With professional WordPress specialists, we turn your website into a real business-generating machine.
We take the time to understand your business and goals so that we can design a website that is not only beautiful, but also search engine optimized, fast, secure and easy to navigate. Your visitors will be impressed with an excellent experience, increasing your conversions.
We’ve been developing websites for over 16 years, so you can rest assured that you’re getting the best possible service.